Shift Feed Strategy Toward Carousels
Their Posts ER of 1.8% already outperforms their Reels ER of 1.54%, suggesting their audience responds better to static or multi-image formats.
Details
Industry benchmarks show carousels lead all formats at 0.55% average ER — by converting their lowest-performing Reels into carousel storytelling posts, they give followers a reason to swipe, comment, and save, all of which signal engagement to the algorithm. Aim to replace at least 2 out of every 5 Reels with a carousel to test whether their Posts ER climbs closer to the nano-tier benchmark of 3.5–8%.
