Prioritize Reels For Discovery
Reels should be the primary Instagram format because wedease_weddings has 4,659 followers, placing it under the 50K threshold where Reels typically receive higher reach.
Details
The Reels ER is 0.52%, compared with 0.32% overall, so WedEase should build wedding-planning Reels around strong hooks, on-screen text, and a clear question.
