Convert Static Posts to Carousels
The current posts ER sits at 4.44%, which already beats the nano-tier floor of 3.5%, but carousel posts benchmark at 0.55% format ER versus 0.45% for static images — a 22% relative advantage per post.
Details
An audit of the last 20 posts can identify any single-image content that could be repurposed into multi-slide carousels to extract more swipe-through engagement and push the median likes above the current 173.5.
