Shift Content Mix Toward Reels
Marco Zamora's Reels ER sits at a staggering 50.26% compared to just 0.98% for static/carousel Posts — a massive gap that shows the audience responds far more to video.
Details
Since Reels also carry a 20-40% rate premium per industry benchmarks, increasing Reels frequency will simultaneously lift overall engagement (currently 1.06%, already above the 0.5-1% macro-tier average) and boost brand deal value.
