Shift Feed Strategy Toward Reels
Reels are already outperforming static posts — 2.02% ER vs.
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1.68% ER on regular posts — so doubling down on Reels output is the clearest lever for growth. 施宛兒waner |日本旅行、文化、生活美妝介紹| should aim to make Reels the primary format for at least 60% of new content, since the current 2.02% Reels ER already sits above the mid-tier benchmark ceiling of 2%. Consistent Reels volume can pull the overall account ER closer to the top of the tier range and strengthen pitches to brands, given that 73% of them prioritize engagement rate over follower count.
