Shift Content Mix Toward Reels
Reels ER sits at 39.25% compared to just 1.7% for static Posts — a massive gap that dwarfs the industry benchmark of 0.52% for Reels vs 0.45% for static images.
Details
Since Reels are clearly the highest-performing format, increasing the posting frequency of Reels relative to static posts will pull the blended ER above the current 2.08% average.
