Double Down on Reels Production
The Reels ER of 7.4% crushes both the Posts ER (1.01%) and the industry Reels benchmark (0.52%), yet the account is still rated 'average' overall because blended ER sits at 0.92%.
Details
Shift a larger share of the content calendar to Reels format to pull the overall engagement rate closer to the micro-tier benchmark of 2.5-5%.
