Replace Static Posts With Reels
Vriti Malhotra's Reels are already outperforming static posts by nearly 5x — Reels ER sits at 1.3% versus the overall Posts ER of 0.26%.
Details
Shifting the content calendar to prioritize Reels is the single fastest lever to close the gap between the current 0.27% account ER and the 2.5-5% micro-tier benchmark. Aim to publish at least 3 Reels for every 1 static post until the account ER crosses 1%.
