Shift Budget Toward Posts Over Reels
Josimar Dias's Posts ER is 6.95% versus a Reels ER of just 0.52% — a 13x performance gap that demands a content reallocation.
Details
With 17.4M followers, the Reels ER matches the industry average of 0.52% but the Posts ER crushes the macro-tier benchmark of 0.5-1% by nearly 7x. Prioritize static images and carousels in the content calendar and reserve Reels for reach-only objectives, not engagement goals.
