Vogue's InstagramEngagement

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voguemagazine
Vogue

@voguemagazine · 51.7M followers

0.00%

Below average for your follower size

Niche relevance and content quality matter more than raw numbers

$1K-$5K per post

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LowAverageGoodExcellent
55.8K
Median Likes
314
Median Comments
27
Posts Analyzed
$1K – $5Kper sponsored post

Based on 51.7M followers · 0.11% engagement

Next step

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Snippet can use this instagram result for @voguemagazine to find brands, write emails, and help you close deals.

Your post rate

$1K-$5K

What Snippet does next

Comes next

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Brands that already pay instagram creators and fit your audience.

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Use @voguemagazine's $1K-$5K post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @voguemagazine's instagram audience is a fit and ask for $1K-$5K per post.

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Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Shift Feed Strategy Toward Carousels

Voguemagazine's current blended ER sits at just 0.11%, well below the macro-tier benchmark of 0.5-1%.

Details

Industry benchmarks show carousels average 0.55% ER — the highest of any format — so replacing static single-image posts with multi-slide carousels (behind-the-scenes shoots, editorial breakdowns, style comparisons) is the single fastest lever to close that gap. Aim to make at least 50% of the next 27 posts carousels and re-measure ER against the current 0.11% baseline.

Move 02

Double Down on Reels Output

Reels are already outperforming posts on this account — 0.17% ER versus the overall 0.11% — confirming the format resonates more with the audience despite the account's 51.6M follower scale.

Details

Increasing Reels frequency and adding strong verbal or text-based calls-to-action (e.g., 'comment Vogue's pick below') can directly attack the lopsided 221:1 like-to-comment ratio, since comments carry heavier algorithmic weight and signal deeper engagement to Instagram's distribution system.

Move 03

Fix the Comment Gap With Conversation Prompts

A 221:1 like-to-comment ratio means the audience is passively scrolling rather than actively engaging — median comments are only 314 against 55,776 median likes.

Details

Every caption should end with a direct, low-friction question tied to the content (e.g., 'Which cover is Vogue's favorite — drop the number below'), since comments are a primary signal Instagram uses to expand reach. Given that 73% of brands prioritize engagement rate over follower count, lifting comments even modestly would strengthen Vogue's negotiating position beyond the current estimated $1,000-$5,000 per post brand deal value.

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Vogue's Instagram Engagement Rate: 0.11%