Close the Micro-Tier ER Gap
The 1.98-2.0% ER sits below the 2.5-5% average for micro-tier accounts (10K-100K), meaning there's room to grow with the existing 32,782 followers.
Details
Since 73% of brands prioritize engagement rate over follower count, closing even half this gap would materially improve the $250-$1,000 per-post deal value without needing more followers.
