Double Down on Reels Immediately
Their Reels are generating a 15.86% engagement rate compared to just 1.71% on posts — that is a 9x performance gap Viparna Sharma is not fully exploiting.
Details
Since Viparna Sharma is under 50K followers, Instagram's algorithm prioritizes Reels for reach, meaning each Reel has a structural advantage in front of non-followers. Audit their last 24 posts and identify how many were Reels; shift their content calendar to make Reels their primary format until at least 60% of their output.
