Shift Budget Toward Posts Over Reels
Posts are outperforming Reels by nearly 2x in engagement rate — 7.47% vs 3.99% — both of which sit comfortably within the healthy nano-tier benchmark of 3.5-8%.
Details
Prioritize static posts and carousels as the primary content format to anchor the engagement rate, while using Reels selectively for reach expansion, since Reels get higher reach for accounts under 50K followers. A practical split to test is 3 posts for every 1 Reel per week.
