Double Down on Reels Production
Vikas Singh's Reels are generating an 18.68% engagement rate compared to just 2.67% on posts — that is a 7x performance gap they are not fully exploiting across their 26 analyzed pieces of content.
Details
Since industry data confirms Reels get higher reach for accounts under 50K followers (Vikas Singh is at 24,023), shifting their content calendar to prioritize Reels over static posts is the single highest-leverage move available to them right now. Aim to publish at least 3 Reels per week and track whether their overall account ER climbs above their current 3.2% baseline.
