Shift Content Mix Toward Reels
Vidhi Prajapati's Reels are already outperforming static posts — 1.86% ER versus 0.97% for posts — yet an overall account ER of 0.99% suggests Reels are underrepresented in the 26 analyzed pieces.
Details
Aiming to make at least 50% of upcoming content Reels will pull the blended ER closer to the 2.5-5% micro-tier benchmark. This is especially impactful at a 71,350 follower count, where Reels still receive algorithmic reach boosts on Instagram.
