Double Down on Reels Production
OFFICIAL VICTORY LIGHT PODCAST's Reels are outperforming their static posts by more than 2x — 21.61% ER versus 10.08% for posts — and industry benchmarks confirm Reels get higher reach for accounts under 50K followers like OFFICIAL VICTORY LIGHT PODCAST at 16,434.
Details
Audit OFFICIAL VICTORY LIGHT PODCAST's last 21 posts and identify the ratio of Reels to static content, then shift their publishing calendar to make Reels their primary format until at least 60% of new content is Reels. This single format shift has the highest probability of compounding their already-excellent 12.24% overall engagement rate.
