Shift Feed Strategy Toward Posts
victoria villarroel's Posts ER of 1.61% is nearly 3x higher than the Reels ER of 0.61%, yet both formats are likely competing for the same posting slots.
Details
Prioritize static images and carousels in the feed cadence, since the Posts ER of 1.61% already outperforms the macro-tier benchmark of 0.5-1% and the industry carousel average of 0.55%. Audit the last 27 posts and identify the top-performing post formats by ER, then replicate those content structures at least 3-4 times per month.
