Shift Feed Mix Toward Carousels
Sujata Dey's current engagement rate of 0.31% sits well below the 1-2% mid-tier benchmark, and the like/comment ratio of 61.7:1 suggests passive scrolling rather than active interaction.
Details
Carousels drive an industry average ER of 0.55% — nearly double the current 0.3% posts ER — so replacing at least half of the next 20 posts with multi-slide carousels that prompt swipes and saves is a direct lever to close that gap.
