Replace Reels With More Posts
VERDY's Reels are significantly underperforming at a 0.32% ER compared to VERDY's Posts ER of 0.99% — nearly 3x lower.
Details
Since industry benchmarks show Reels' reach advantage primarily benefits accounts under 50K followers (VERDY has 823,545), shift VERDY's content calendar to prioritize static posts and carousels, which are driving the bulk of VERDY's median 5,725 likes per post.
