Convert Static Posts to Carousels
The current engagement rate of 1.09% sits at the lower end of the mid-tier benchmark range of 1-2%, and the like/comment ratio of 110.7:1 suggests passive scrolling rather than deep interaction.
Details
Carousels outperform static images (0.55% vs 0.45% average ER per industry benchmarks), so converting existing top-performing static content into multi-slide carousels — adding behind-the-scenes frames, tips, or swipe-through storytelling — can directly push the ER closer to the 2% ceiling of the tier.
