Double Down on Reels Immediately
Don Moreno Migliorati - Sacerdote e autore's Reels are already outperforming their static posts at 3.18% ER versus 1.48% for regular posts — yet their overall account ER of 1.46% sits below the nano-tier benchmark of 3.5-8%, signaling that non-Reel content is dragging their average down.
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Since Instagram Reels get higher reach for accounts under 50K followers, shifting their content mix to prioritize Reels is the single fastest lever to close the gap toward the 3.5% nano benchmark. Aim to publish at least 3 out of every 4 new posts as Reels until their overall ER climbs above 3.5%.
