Replace Reels With More Carousel Posts
Their Reels are significantly underperforming at a 0.4% ER compared to their Posts ER of 1.32% — a gap of nearly 3x.
Details
Industry benchmarks show Reels have higher reach advantages primarily for accounts under 50K followers, which does not apply to their 468,124-follower account. Shift their content calendar to prioritize carousels, which benchmark at a 0.55% average ER industry-wide, giving them a format better aligned with how their audience already engages.
