Shift Feed Strategy Toward Reels
velvey's Reels are generating a 9.48% engagement rate compared to just 1.92% on standard posts — a nearly 5x performance gap that demands a content mix shift.
Details
Prioritize publishing Reels as the primary format, aiming for at least 60-70% of the output, to consistently outperform the macro-tier benchmark of 0.5-1% ER. Even a partial shift will compound the overall account ER upward from its current 1.96%, reinforcing the 'excellent' rating and strengthening brand deal positioning.
