Shift Posting Mix Toward Reels
Reels are outperforming static posts by 3x — Reels ER is 1.39% versus Posts ER of 0.44% — yet the overall account ER sits at just 0.23%, well below the 0.5-1% macro benchmark.
Details
Veeraj Gadda should aim to make Reels at least 60% of the next 21 posts to pull the account-wide ER closer to the industry floor for this tier. The shift should be tracked after each 7-post cycle to double down on the Reel formats that sustain or exceed that 1.39% baseline.
