Shift Volume Toward Posts Over Reels
Vedang Raina's Posts ER is 17.07% compared to a Reels ER of just 2.25% — a 7.6x performance gap that signals the audience responds far more strongly to static or carousel content.
Details
Given that industry benchmarks show carousels averaging 0.55% ER and the posts are outperforming that by over 30x, the account should prioritize posts in the content calendar and treat Reels as a secondary format until the Reel styles that resonate are identified. An audit of the last 5 Reels should be conducted to find any outliers above 2.25% ER and reverse-engineer what made them work.
