Shift Content Mix Toward Reels
The Reels ER of 70.53% dwarfs the Posts ER of 6.39%, showing the audience of 2,411 followers responds far more to video content.
Details
Increase Reels frequency to at least 3-4x per week and treat static posts as a secondary format, since Reels also get higher reach for accounts under 50K followers per industry data.
