Shift Content Mix Toward Reels
The Reels ER sits at 48.23% versus just 6.72% for static/carousel posts — a massive gap that shows the audience of 2,486 followers responds far more to video.
Details
Since Reels also get higher reach for accounts under 50K followers, prioritize publishing Reels over static posts to compound both reach and the 48.23% engagement rate already being earned.
