Shift Posting Strategy Toward Reels
Vansh Sharma's Reels are already outperforming their overall content at 0.18% ER versus their account-wide 0.13% ER.
Details
Since Instagram's algorithm gives higher reach to Reels for accounts under 50K followers — and they are at 33,962 — prioritizing Reels over static posts is their fastest lever for organic discovery. Aim to make at least 70% of their next 10 posts Reels to compound that reach advantage.
