Convert Comments Into Conversation With CTAs
The like-to-comment ratio is 29.1:1, meaning likes are vastly outpacing comments despite an excellent 18.45% engagement rate.
Details
Adding a direct, specific question or prompt in every caption can convert passive likers into commenters — even shifting to a 20:1 ratio would meaningfully deepen community signal. Stronger comment volume also reinforces the engagement story to brands, since 73% of brands prioritize engagement rate over follower count when evaluating creators.
