Convert Static Posts to Carousels
The current engagement rate is 2.23%, which already sits below the nano-tier benchmark of 3.5-8%.
Details
Carousels outperform static images in industry benchmarks, and shifting the feed mix toward multi-slide carousel posts is an immediately actionable way to close that gap. An audit of the last 20 posts can identify any single-image content that could be restructured into a 3-5 slide carousel to maximize swipe-through interactions.
