Em's InstagramEngagement

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vanillamace
Em

@vanillamace · 1.5M followers

0.00%

Top 5% of creators your size

Your audience is 46x more engaged than average

$10K-$50K per post

Get brand deals

We will start with this profile.

LowAverageGoodExcellent
347.0K
Median Likes
884
Median Comments
27
Posts Analyzed
$10K$50Kper sponsored post

Based on 1.5M followers · 23.16% engagement

Next step

Want brands to pay you?

Snippet can use this instagram result for @vanillamace to find brands, write emails, and help you close deals.

Your post rate

$10K-$50K

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @vanillamace's $10K-$50K post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @vanillamace's instagram audience is a fit and ask for $10K-$50K per post.

Want Snippet to find brands and send the emails?

Close deals for me

No charge today

Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Shift Volume Toward Posts Over Reels

Em's Posts ER is 25.78% compared to a Reels ER of just 2.69% — a nearly 10x performance gap.

Details

Given that industry benchmarks show Reels only deliver higher reach advantages for accounts under 50K followers, the 1.5M audience is not benefiting from that reach boost. The content calendar should be audited to reallocate at least 70% of publishing slots to the post format that is already driving the exceptional 23.16% overall engagement rate.

Move 02

Convert Comments Into Conversation Threads

The Like/Comment ratio is 276.9:1, meaning 346,980 median likes are generating only 884 median comments — comments are the engagement signal brands and the algorithm weight most heavily.

Details

Adding a specific, single-answer question to every caption (e.g., 'Which one — A or B?') will lower the friction for responding, since 73% of brands prioritize engagement rate and a stronger comment count directly strengthens the negotiating position for deals in the $10,000–$50,000 per post range.

Move 03

Publish a Rate Card to Close Deals Faster

Creators with a published rate card close brand deals 40% faster, and at the tier of 1M+ followers, the estimated deal value ranges from $10,000 to $50,000 per post.

Details

A one-page rate card should be built anchored to the 23.16% engagement rate — which vastly outperforms the 0.5–1% macro-tier benchmark — and include a 20–40% premium line item for any Reels deliverables plus a 30–40% surcharge for 30-day exclusivity, so inbound brand inquiries convert without back-and-forth negotiation.

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Em's Instagram Engagement Rate: 23.16%