Shift Volume Toward Posts Over Reels
Em's Posts ER is 25.78% compared to a Reels ER of just 2.69% — a nearly 10x performance gap.
Details
Given that industry benchmarks show Reels only deliver higher reach advantages for accounts under 50K followers, the 1.5M audience is not benefiting from that reach boost. The content calendar should be audited to reallocate at least 70% of publishing slots to the post format that is already driving the exceptional 23.16% overall engagement rate.
