Prioritize Static Posts and Carousels Over Reels
VALLEY Magazine's Posts ER (3.01%) outperforms its Reels ER (2.09%) by nearly a full point, meaning static/carousel content resonates more with the 8,431 followers than video.
Details
Shifting the content mix toward more carousels and static posts can lift the overall ER, currently at 2.85%, closer to the nano-tier average of 3.5-8%.
