Shift Volume Toward Posts Over Reels
Valentina Voight's Posts ER is 6.57% versus their Reels ER of just 2.7% — a 143% performance gap that signals their audience responds far more strongly to static or carousel content.
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Given that the industry benchmark for Reels ER sits at 0.52%, their Reels are still above average, but they are actively diluting their overall 5.97% account ER. Audit their last 10 Reels, identify the lowest-performing half, and replace that output with posts or carousels to protect and grow their blended engagement rate.
