Shift Volume Toward Posts Over Reels
Their Posts ER is 26.89% versus their Reels ER of just 4.52% — a 6x performance gap that signals their audience responds far more to static or carousel content than video.
Details
Prioritize a posting mix that leans heavily on posts, aiming for at least 3 posts for every 1 Reel until Reels ER closes the gap. This directly leverages their existing 20.09% overall ER, which already sits well above the 3.5-8% nano benchmark, and protects that rating.
