Shift Budget Toward Carousel Posts
Uzumaki Cepeda🇩🇴 Reels are underperforming at 0.85% ER compared to their overall account ER of 1.11%, suggesting carousels or static posts are driving their stronger numbers.
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Industry benchmarks show carousels lead all formats at 0.55% average ER, meaning the format has a proven edge — and for their 147,149 followers, even a modest lift per post compounds significantly across their median baseline of 1,509.5 likes. Audit their last 28 posts and identify which carousel topics drove above-median engagement, then build a repeatable content series around those themes.
