Shift Volume From Reels to Carousels
SHALINI KUTTI's Reels are underperforming at a 0.53% ER, while their Posts are holding at 0.80% — a 51% relative gap.
Details
Industry benchmarks show Carousels average 0.55% ER versus Reels at 0.52%, meaning carousel-style posts are their highest-ceiling format and align with where their account already shows stronger traction. Audit their last 21 posts and replace at least 2 out of every 5 Reels with multi-slide carousels that invite swipe-through behavior, directly targeting the mid-tier benchmark of 1-2% ER they are currently falling short of at 0.79%.
