Urmi Daga's InstagramEngagement

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Industry benchmarks show carousels lead all formats at 0.55% average ER — meaning carousels are the highest-performing format even at scale, and leaning into them aligns with where engagement is already strongest. Aim to replace at least one Reel per week with a carousel and track whether median likes climb above the current 2,719 baseline over a 30-day window.

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To convert lurkers into commenters, end every caption with a single, specific question tied to the post's content, and reply to every comment within the first 60 minutes of posting to trigger Instagram's algorithm to extend reach. If median comments move meaningfully above the current 64.0 baseline, the 0.97% ER has a clear path toward the upper end of the 1-2% mid-tier range.

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Build a one-page rate card anchored to the $10-$25 per 1,000 followers benchmark for feed posts, apply the 20-40% Reels premium where applicable, and include usage rights (+25-50%) and exclusivity (+30-40%) as clearly priced add-ons. Sharing this proactively with inbound brand inquiries removes friction and positions the account as a professional, which also supports the case that 73% of brands already prioritize ER over follower count — a metric where Urmi Daga benchmarks favorably.