upGrad | Online Higher Education's InstagramEngagement

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upgrad_edu
upGrad | Online Higher Education

@upgrad_edu · 262.0K followers

0.00%

Below average for your follower size

Niche relevance and content quality matter more than raw numbers

$250-$1K per post

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LowAverageGoodExcellent
44
Median Likes
2
Median Comments
22
Posts Analyzed
$250 – $1Kper sponsored post

Based on 262.0K followers · 0.02% engagement

Next step

Want brands to pay you?

Snippet can use this instagram result for @upgrad_edu to find brands, write emails, and help you close deals.

Your post rate

$250-$1K

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @upgrad_edu's $250-$1K post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @upgrad_edu's instagram audience is a fit and ask for $250-$1K per post.

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Close deals for me

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Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Replace Static Posts With Carousels

The current engagement rate of 0.02% is drastically below the 1-2% mid-tier benchmark, and the median post is earning only 43.5 likes and 2 comments.

Details

Industry benchmarks show carousels average 0.55% ER versus 0.45% for static images — shifting the content mix toward carousels is a direct lever to close that gap. Audit the last 22 posts and identify which static images can be reformatted into multi-slide carousels (e.g., step-by-step learning tips, course breakdowns, or student success stories) and publish at least 3 carousel posts in the next two weeks to test the format lift.

Move 02

Add a Direct Call-to-Action for Comments

The like-to-comment ratio is 24.5:1, meaning the audience passively double-taps but rarely engages in conversation — comments are the higher-weight signal Instagram's algorithm rewards.

Details

With a median of only 2.0 comments per post, adding a single specific question or prompt at the end of every caption (e.g., 'What skill are you learning this month? Drop it below.') is a zero-cost tactic to directly attack that ratio. Aim to bring the comment median from 2.0 toward 5+ by testing question-based CTAs on the next 5 consecutive posts and comparing results.

Move 03

Leverage Reels to Expand Organic Reach

The Reels ER is currently 0.02%, identical to the Posts ER, which signals Reels are not being distributed beyond the existing 262,003 followers — likely due to low watch-time or missing hooks in the first 3 seconds.

Details

Industry benchmarks confirm Reels command a 20-40% engagement premium over feed posts when optimized, and since 73% of brands prioritize engagement rate over follower count, improving Reels performance is also directly tied to increasing the estimated brand deal value beyond the current $250-$1,000 per post ceiling. Commit to publishing 2 Reels per week for the next 30 days, each opening with a bold text hook in the first 3 seconds tied to a trending education or career topic, and track whether Reels-specific reach metrics improve relative to feed posts.

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upGrad | Online Higher Education's Instagram Engagement Rate: 0.02%