Prioritize Static Posts and Carousels Over Reels
Andrei's static/carousel Posts ER sits at 17.4% versus Reels ER of only 9.46% — nearly double the performance despite Reels typically getting more reach for accounts under 50K followers.
Details
Since both formats already crush the nano benchmark of 3.5-8%, the posting mix should lean more heavily on carousels/static posts to maximize the strongest engagement channel while keeping some Reels for discovery.
