Replace Reels With Carousel Posts
Zwack Unicum's Reels are significantly underperforming at 0.94% ER compared to their Posts ER of 2.18% — a 57% gap.
Details
Industry benchmarks show Carousels achieve a 0.55% average ER versus Reels at 0.52%, but their own post data already outpaces Zwack Unicum's Reels by more than double, suggesting their audience responds far better to static or multi-image formats. Shift at least 3 out of every 4 new uploads to carousel posts to capitalize on this proven content strength.
