Shift to Reels for Maximum Reach
With 2,955 followers, Umair Malik falls squarely in the under-50K bracket where Reels are proven to deliver higher reach than static posts.
Details
The current 4.5% engagement rate is already above the nano-tier floor of 3.5%, and leaning into Reels — which command a 20-40% engagement premium over static images — could push the account toward the upper end of the 3.5-8% nano benchmark. Commit to posting at least 3 Reels in the next 5 posts and compare the per-post ER against the current median of 128 likes and 5 comments.
