Umair Malik's InstagramEngagement

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umairsmellsgooood
Umair Malik

@umairsmellsgooood · 3.0K followers

0.00%

Top 20% of creators your size

Your audience is 2x more engaged than average

$25-$75 per post

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LowAverageGoodExcellent
128
Median Likes
5
Median Comments
20
Posts Analyzed
$25$75per sponsored post

Based on 3.0K followers · 4.50% engagement

Next step

Want brands to pay you?

Snippet can use this instagram result for @umairsmellsgooood to find brands, write emails, and help you close deals.

Your post rate

$25-$75

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @umairsmellsgooood's $25-$75 post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @umairsmellsgooood's instagram audience is a fit and ask for $25-$75 per post.

Want Snippet to find brands and send the emails?

Close deals for me

No charge today

Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Shift to Reels for Maximum Reach

With 2,955 followers, Umair Malik falls squarely in the under-50K bracket where Reels are proven to deliver higher reach than static posts.

Details

The current 4.5% engagement rate is already above the nano-tier floor of 3.5%, and leaning into Reels — which command a 20-40% engagement premium over static images — could push the account toward the upper end of the 3.5-8% nano benchmark. Commit to posting at least 3 Reels in the next 5 posts and compare the per-post ER against the current median of 128 likes and 5 comments.

Move 02

Convert Lurkers Into Commenters With CTAs

A like-to-comment ratio of 29:1 signals that followers are passively engaging — liking but not conversing — which suppresses the comment-weighted side of the engagement score.

Details

Since the median post earns only 5 comments against 128 likes, adding a single direct question or fill-in-the-blank prompt in every caption is an immediate lever to close that gap. Even moving from 5 to 9 median comments per post would meaningfully improve the overall 4.57% posts ER and strengthen the case to brands, given that 73% of them prioritize engagement rate over follower count.

Move 03

Publish a Rate Card to Close Deals Faster

The estimated brand deal value sits at $25-$75 per post, but without a published rate card, negotiation speed is likely being left on the table — creators with rate cards close deals 40% faster.

Details

Use the 4.5% ER as the headline metric, since it outperforms the nano-tier average floor of 3.5%, and price Reels at the higher end of the range to reflect the 20-40% format premium they command. A one-page rate card listing the feed post rate, a Reels premium, and a usage-rights add-on of 25-50% gives brands a clear anchor and positions Umair Malik as a professional even at the nano level.

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Umair Malik's Instagram Engagement Rate: 4.50%