Shift Posting Strategy Toward Reels
The Reels ER is 0.07% compared to the overall Posts ER of -0.01%, making Reels the strongest-performing format by a significant margin.
Details
Industry benchmarks confirm that Reels get higher reach for accounts under 50K followers, and the 6,566-follower account of Aleksandra Dębek sits well within that range. Aim to make at least 60-70% of upcoming content Reels to capitalize on this reach advantage and begin closing the gap toward the nano-tier benchmark of 3.5-8% ER.
