Lean Further Into Reels Production
Ulaş's Reels ER of 52.75% already outperforms the Posts ER of 51.44% and dwarfs the industry Reels benchmark of 0.52%, showing an audience of 32,799 responds strongly to video.
Details
Since Reels also get higher reach for accounts under 50K followers, shifting a larger share of the 24-post content mix toward Reels will compound this advantage and grow reach alongside engagement.
