Shift Feed Strategy Toward Reels
Reels are dramatically outperforming static posts — 257.01% ER on Reels versus just 1.11% ER on posts — signaling that the audience responds far more to video content.
Details
Industry benchmarks confirm that Reels get higher reach for accounts under 50,000 followers, which applies directly to the 23,569 follower count of Tanishka | UGC INDIA. Aim to publish at least 3 Reels for every 1 static post to capitalize on this gap and push the overall account ER closer to the 2.5–5% micro-tier benchmark.
