Shift Content Mix Toward Reels
Reels average 0.52% ER versus 0.45% for static images, and accounts under 50K followers like Anaya (4,064) see higher reach with Reels.
Details
Since the posts ER of 4.16% already outperforms the overall 3.79% ER, testing a higher Reels ratio could push engagement further above the nano benchmark of 3.5-8%.
