Close The Comment Gap With CTAs
University of Arizona EMS's like-to-comment ratio is 39.4:1, meaning comments are significantly underrepresented relative to their likes — a direct signal that their captions are not prompting conversation.
Details
End every post with a single, specific question tied to their content topic to drive comments, which carry heavier algorithmic weight than likes. Even moving their ratio to 30:1 would meaningfully increase their overall engagement signal given their current median of 7.5 comments per post.
