tzefits's InstagramEngagement

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1.96% ER — which is a significant gap worth acting on immediately. Prioritize static images and carousels in the content mix, as the Posts ER of 4.21% already exceeds the micro-tier benchmark ceiling of 5% and sits well above the industry carousel average of 0.55%. Audit the last 24 posts and identify the top-performing Post formats, then replicate those themes and formats at a higher weekly frequency before investing more time in Reels production.

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End every caption with a single, direct question tied to the post's specific topic to lower the friction of responding — this is one of the fastest levers to move comment volume without requiring new content. Since 73% of brands prioritize engagement rate over follower count, improving comment depth will directly strengthen the negotiating position for brand deals in the current $500–$2,000 per post range.

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Based on 67,773 followers and the $10–$25 per 1,000 followers benchmark, the feed post floor is approximately $677–$1,694, aligning with the estimated $500–$2,000 range, and Reels can command a 20–40% premium on top of that. Build a one-page rate card listing the feed post rate, Reels rate with the premium applied, and a usage rights add-on of 25–50%, then link it in the bio or media kit within the next 7 days.