Go All-In On Reels Now
Twinkle | Fashion , makeup & beauty's Reels ER is 5.47% — dramatically outperforming their overall account ER of 0.01% and sitting above the micro-tier benchmark of 2.5-5%.
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With 25,351 followers, Twinkle | Fashion , makeup & beauty falls under the 50K threshold where Reels are confirmed to get higher algorithmic reach. Immediately shift their content calendar to post Reels as their primary format, targeting at least 3-4 Reels per week to compound that reach advantage.
