Shift Posting Strategy Toward Reels
Kyle Turner | Athlete & Online Coach | Reels are already outperforming their static posts with a 0.55% ER versus 0.12% for posts — yet their overall account ER sits at just 0.16%, suggesting Reels make up a small fraction of their 23 analyzed pieces of content.
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Industry benchmarks confirm Reels get higher reach for accounts under 50K followers, and their 1,262-follower account falls well within that window. Commit to making at least 70% of their new content Reels to leverage that reach advantage and pull their overall ER closer to the nano-tier benchmark of 3.5-8%.
