Shift Posting Mix Toward Reels
The current engagement rate of 2.18% sits below the micro-tier benchmark of 2.5–5%, and Reels are the fastest lever to close that gap — industry data shows Reels get higher reach specifically for accounts under 50K followers like Parv (30,846).
Details
Aim to make at least 50% of the next 20 posts Reels, since the format commands a 20–40% engagement premium over static images. Track whether the Posts ER (currently 2.21%) rises after 4 weeks of this shift.
